Events Producer and Talent Manager
December 17, 1963 – August 28, 2021
Born in Nueva Ecija on December 17, 1963, Albert Medina Sunga, known also as Albert or Bert by some of his peers, was an events producer and talent manager who brought Filipino talents to the world stage.
One of the events Sunga was known most for was his staging in the United States of the Philippine Fiesta, an annual two-day event that promotes Filipino heritage and the authenticity of Filipino creations. It is a special event for OFWs as the Philippine Fiesta gives them the opportunity to recall their roots and reminisce as they are entertained by Filipino talents.
In the local scene, Sunga staged concerts and other star-studded events such as the “Twogether Again Concert King & Queen 2022” headlining Martin Nievera and Pops Fernandez.
As a “Noranian,” Sunga was a huge fan of National Artist for Film Nora Aunor and had a collection of memorabilia of the acclaimed star.
Sunga was also known as the person who coined the term “salamuch,” that manifested his joyful attitude toward life. However, the bright artist passed away on the 28th of August, 2021 due to COVID-19.
Nora Aunor’s daughter Lotlot de Leon considered Sunga her “nanay-nanayan” and said she will truly miss him, as will the Enciaga group of showbiz producers and managers, which Sunga had been part of along with Pops Fernandez and many others.
His contributions weren’t limited to just the culture and arts sector, but also to his family and friends such as Buboy Santos Betan, the child of his beloved friend that he treated as his own. He was known for his kind and loving heart that touched many throughout his life.
Anna Paloma, a close friend of Sunga’s, said: “Isa ako sa maraming taong magsasabing napakabusilak ng puso ni Albert. Prangka siya dahil mahal ka niya, laging handang yumakap pag kailangan mo ng pagmamahal. Di ka na magdadalawang sabi pa kung may kailangan ka at kung kaya niyang ibigay, gagawin niya.”