Vlogger, writer, comedian, and radio disc jockey who became one of the most popular Filipino social media influencers, with millions of followers.

September 22, 1993 – September 4, 2020

LLOYD CAFÉ CADENA (also known as Kween LC, 1993-2020) was one of the pioneer vloggers in the Philippines. He was also an author, comedian, radio disc jockey, boyband member, and philanthropist. He started creating content in his main YouTube channel, Lloyd Cafe Cadena, in 2011, which has since gained 5.82 million subscribers and 473,141,269 views. His vlogging channel, “Lloyd Cafe Cadena VLOGS,” has reached 3.58 million subscribers and 284,833,267 views. The New York Post and Manila Standard would describe him as “one of the country’s most popular vloggers.”

Both of his YouTube channels received the YouTube Golden Creator Award for hitting millions of subscribers. Among his most popular videos are parodies of daily life events and challenges such as Mga Ganap sa Jeepney, LAPTRIP to Bes! (10.8M views), Mga Ganap sa Loob ng Classroom, Laptrip Ka Dito! (6.7M views), and Maging YouTuber o Artista? (6.5M views) where he collaborated with celebrity sisters Tony and Alex Gonzaga.

His humorous videos made his fans’ “bad days much lighter,” and he won the Best Comedy on YouTube prize from Globe Tatt Awards in 2013. His other awards included Favorite Influencer of the Year from LIONHEARTV: RAWR Awards in 2016, and the YouTube Personality Award from Influence Asia in 2017.

Cadena also published books, including Eng Serep Megwele (2014); Hopia (2015); Mahal Ko Na Siya… Rak Na Itu!!! (2016), and Ex-Rated (2018).

He formed a boyband called The Bookmarks in 2013 to encourage more youths to read and make book-signing events more fun. He worked as a DJ at 93.9 iFM’s “Gabi ng Hanash” (2014) and later at 90.7 Love Radio’s “KarLloyd” (2017).

He was a known humanitarian. In 2019, the Creator and Influencer Council of the Philippines (CICC) conferred him with the Social Good Award for his generosity and charitable works. Amanda Lago of Rappler would write of him: “The internet can be a toxic, depressing place, but with one Lloyd Cadena, it didn’t seem so bad. He gave many of his fans a reason to laugh, but more importantly, a reason to believe that there is still some good in the world… His kindness was always on show, but it never seemed to be for show.”

For fans and admirers like Hong Kong YouTube star Richard Juan, Cadena leaves a lasting legacy and will always be remembered as “one of the funniest, non-toxic, and humble YouTubers.” He was born on September 22, 1993 in Parañaque and earned his degree in Financial Management from Colegio de San Juan de Letran.

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Categories: Obituaries

19 Comments

Ena Marie Herminado · May 2, 2021 at 9:16 am

I miss you, Kween LC. You were my stress reliever and happy pill on those times of my emptiness.

jay · May 2, 2021 at 9:18 am

hi llyod isa ko sa mga milyong subscribers mo i always watch your video pag malungkot ako pag badtrip ako. you always make me smile nakakawala ng stress at nawawala yung problema ko kahit sa maikling oras lang. i hope and i pray that your family will always be in good condition. llyod thank you sa mga videos mo. nag iisa lang ang llyod cadena walang kapalit.

Izel · May 2, 2021 at 9:22 am

Miss his video… Miss his laugh… Miss his content…

john benedict Tenorio · May 2, 2021 at 9:25 am

Nakakamiss yung mga happiness ni kuya lloyd sa kanya nawawala yung lungkot ko pag pinanunuod ko siya kahit na paulit ulit kong parin pinanunuod mga vlogs niya kaya nung nawala siya labis akong nalunngkot ng husto

Malyn pacheco · May 2, 2021 at 9:36 am

I really miss lloyd. Simula ng nawala ka hinde na ako gaaanu nag yt kasi wala na yung saya na nabibigay mo sakin lalo na that i have anxiety and deppression. Sana hnd ka na wala ng maaga. But i know na masaya ka n dyan kasama si God. Please guide us here.

Jay anne lumiares · May 2, 2021 at 10:43 am

I miss u kween, cmula nwla k, bnt nlng at mdam pinpnuod ko nwla n ung youtuber n totoong totoo lng s lht ng gingwa ndi scripted ndi toxic s vlog,.. s hlip sobrng nakka inspired p, sna gbyn mo ang mga bnt, madam, family mo pra mkpgpsya ng tao at mging mtgumpy s kni knila pngarap.. I love you kween sna kung totoong my kbilang buhy andyn k at nagaanty smin lht, lalo n s pmilya mo po, I miss you 😘😘😘😔mhal n mhal kita kween😍d k mwawala s pusot icip ko I kwento at ipapanuod ko s mga anak ko mga videos mo😔😘😊

lyka · May 2, 2021 at 11:05 am

wala ako ibang masasabi kundi hanggang ngayon masakit talaga walang papalit dito sa puso ko kay lloyd

Arlyn Natividad · May 2, 2021 at 11:38 am

I missed you so much KWEEN LC..pag nalulungkot ako paulit ulit ulit ko pnpanuod mga vlogs mo..

Vivian · May 2, 2021 at 12:56 pm

Miss you soooo much Kween Lloyd 💔

Ailie Santos · May 2, 2021 at 1:04 pm

Teary eyed reading this.and I realized iba ka talaga,mahirap kalimutan ang isang Lloyd Cafe Cadena.we love you kween our butterfly!

Jennalyn Abrazado · May 2, 2021 at 1:32 pm

I miss you Lloyd. Sana Hindi na Lng totoo na wala kna. Napaka laking pagbabago sa YT simula ng nawala ka.

Jennalyn Abrazado · May 2, 2021 at 1:32 pm

I miss you Lloyd. Sana Hindi na Lng totoo na wala kna. Napaka laking pagbabago sa YT simula ng nawala ka.

ceziliah · May 2, 2021 at 1:59 pm

I love you lloyd we missed you so much 😘

John · May 2, 2021 at 2:14 pm

We miss you kween 🙁

Nurhaida Jadin · May 2, 2021 at 3:35 pm

Nag iisang vlogger hindi mkalimutan dahil mahal nya pamilya nya. Fans. Mapaggawanggawa. At higit sa lahat mahal niya ang nag iisang gandang kara

julieanna s errasquin · May 2, 2021 at 11:46 pm

missyou kween LC .. sana okay ka jan!! isa ka sa pinakapaborito kng vlogger . pnanunuod k pdn mga vlogs mo

Jmike Jocson · May 3, 2021 at 10:44 am

I miss him so much more!

Romel Lucmayan Fuentes · May 3, 2021 at 12:07 pm

I have been a fan of Kween LC. I so love him. I miss his vlogs so much. He was on the reasons why I also pursue vlogging. I love you Kween! You are still the best.

Jacqueline Pacer · May 3, 2021 at 1:37 pm

Miss u so much kween lloyd,,,lhat tawa at halakhak mo ang nagpapawi ng lungkot namin sa tuwing mapapanood ka nmin di ka kaya namin malimutan sa lhat ng natulong mo sa ibang tao…we miss u so much kween lc❤️❤️❤️wala ka man na ngyn dto pro patuloy padin nmn aalalahanin ang binigay mo masasayang ala-ala na pag nuod nmn syo nakakalimutan nmn ang mga problema…GUSTO MO YUN,GUSTO KO YUN…Tatak lloyd cadena

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